54723 ZIP Code — Bay City, WI

Pierce County, Wisconsin

ZIP code 54723 is located in Bay City, Wisconsin, within Pierce County. It covers approximately 32.58 square miles and serves a population of 1,007 residents. This is a standard ZIP code in the Central (CT) timezone, served by area code 715.

About ZIP code 54723

The housing stock consists of predominantly single-family detached homes. Most homes were built in the 2000s, giving the area an established character. Median home value is $172,000. Owner-occupancy is high at 82%, well above the national average.

Median household income is $78,674. The poverty rate of 6% is below the national average. 31% of households receive Social Security income, suggesting a notable retiree or disability population.

The dominant occupation class is management, business, and professional, with manufacturing as the leading industry. The average commute of 29 minutes is near the national average.

College attainment at 14% is below the national average, consistent with a trades and production-oriented local economy.

Overall, ZIP code 54723 reflects a community defined by a trades-oriented workforce, high homeownership, and a significant Social Security-dependent population.

1,007
population
32.58
sq mi land
Standard
ZIP type
Central (CT)
timezone
54723 ZIP code map
Cities in ZIP code 54723

Below are the cities the US Postal Service accepts for ZIP code 54723. Using any city not on this list may result in mail delivery delays.

City Status
Bay City Preferred
Nearby ZIP codes
54011 Ellsworth (5.7 mi) 54750 Maiden Rock (6.5 mi) 54014 Hager City (7.9 mi) 55026 Frontenac (8.2 mi) 55066 Red Wing (8.4 mi) 54761 Plum City (11.6 mi) 54003 Beldenville (11.8 mi) 54769 Stockholm (12.2 mi) 55089 Welch (14.1 mi) 55041 Lake City (15.1 mi) 54740 Elmwood (15.3 mi) 54021 Prescott (16.2 mi)
Demographics updated 05/2026
Population
Total population 1,007
Population density 31 / sq mi
State FIPS 55
County FIPS 093
Geography
Land area 32.58 sq mi
Water area 6.45 sq mi
Latitude 44.6232
Longitude -92.4176
Timezone Central (CT)
Area code 715
Total population by age
Gender
Race & ethnicity
Economics updated 05/2026
Household income
Income range This ZIP County avg State avg
Under $50k 38.3% 29.9% 39.4%
$50k – $100k 33.3% 34.5% 33.0%
$100k – $200k 24.8% 29.0% 22.4%
Over $200k 3.7% 6.6% 5.2%

Demographics & statistics

1,007
Population
31
People per sq mi
47.6
Median age
$78,674
Median household income
$41,443
Per capita income
$172,000
Median home value
$830
Median monthly rent
81.6%
Home ownership
5.6%
Poverty rate
1.2%
Unemployment
390
Housing units
13.8%
Bachelor's or higher

Age distribution

Male Female
19
Under 5
17
23
5–9
20
23
10–14
20
17
15–19
15
28
20–24
26
68
25–34
61
75
35–44
67
52
45–54
47
61
55–59
55
65
60–64
58
50
65–74
45
46
75–84
41
4
85+
4
← Male
Female →

Age summary

GroupCount%
Under 1814114.0%
18 and over86686.0%
65 and over19018.9%
Median age47.6 years

Race & ethnicity

White 97.8%
Two or more races 1.1%
Hispanic or Latino 0.7%
American Indian / Alaska Native 0.2%
Asian 0.1%
Other race 0.1%
GroupCount%
White99297.8%
Two or more races111.1%
Hispanic or Latino70.7%
American Indian / Alaska Native20.2%
Asian10.1%
Other race10.1%

Household income

Income range This ZIP County avg State avg
Under $50k 38.3% 29.9% 39.4%
$50k – $100k 33.3% 34.5% 33.0%
$100k – $200k 24.8% 29.0% 22.4%
Over $200k 3.7% 6.6% 5.2%
Under $10k 1.8%
$10k–$15k 2.5%
$15k–$25k 6.8%
$25k–$35k 10.9%
$35k–$50k 8.6%
$50k–$75k 15.6%
$75k–$100k 17.9%
$100k–$150k 18.4%
$150k–$200k 13.8%
$200k+ 3.6%
Range% of households
Under $10k1.8%
$10k–$15k2.5%
$15k–$25k6.8%
$25k–$35k10.9%
$35k–$50k8.6%
$50k–$75k15.6%
$75k–$100k17.9%
$100k–$150k18.4%
$150k–$200k13.8%
$200k+3.6%
Median income$78,674

Housing

Home values

Under $50k 13.1%
$50k–$100k 8.6%
$100k–$150k 13.9%
$150k–$200k 21.9%
$200k–$300k 21.1%
$300k–$500k 18.9%
$500k–$1M 1.7%
$1M+ 0.8%

Housing overview

MetricValue
Median home value$172,000
Median rent / month$830
Owner occupied81.6%
Renter occupied18.4%
Vacant6.4%
Single-family detached73.0%
Large apartment buildings0.0%
Mobile homes17.4%
Median rooms5.9
Avg household size (owned)2.40

Year built

Era%
2020 or later0.0%
2010–20193.2%
2000–200920.6%
1990–199910.8%
1980–198911.7%
1970–197915.1%
1960–19698.5%
1950–19597.2%
1940–19497.0%
1939 or earlier15.9%

Bedrooms

Size% of units
No bedroom (studio)0.4%
1 bedroom8.3%
2 bedrooms29.5%
3 bedrooms47.1%
4 bedrooms11.0%
5+ bedrooms3.6%

Vehicles per household

Vehicles% of households
No vehicle3.9%
1 vehicle22.7%
2 vehicles38.5%
3 or more34.9%

Heating fuel

Fuel type%
Utility gas44.0%
Electricity11.3%
Propane / LP gas37.6%
Fuel oil2.9%
Wood3.6%
No fuel used0.5%

Households & families

Household typeCount%
Married-couple family20045.4%
Cohabiting couple7717.5%
Male householder, no spouse10924.7%
Female householder, no spouse5512.5%
Households with children under 189220.9%
Households with seniors (65+)12428.1%
Average household size2.28

Marital status

StatusMaleFemale
Never married33.8%23.4%
Married44.3%54.5%
Separated0.2%0.7%
Widowed2.1%6.5%
Divorced19.5%14.8%

Education

Less than 9th grade 1.3%
Some HS, no diploma 4.6%
HS graduate 46.8%
Some college, no degree 14.6%
Associate's degree 18.9%
Bachelor's degree 9.4%
Graduate / professional 4.4%
Metric%
HS diploma or higher94.1%
Bachelor's or higher13.8%

School enrollment (ages 3–17)

TypeCount%
Nursery / preschool106.6%
Kindergarten127.9%
Elementary school6945.7%
High school2717.9%
College / grad school3321.9%

Employment

Industry of employment

Manufacturing 22.4%
Education & healthcare 17.9%
Construction 13.2%
Retail trade 10.9%
Arts, food & hospitality 9.7%
Agriculture & mining 6.5%
Professional & management 5.5%
Transportation & utilities 3.8%
Other services 3.8%
Finance & real estate 2.7%
Public administration 2.5%
Wholesale trade 0.7%
Information 0.3%

Occupation

Category%
Management, business & arts27.3%
Service16.7%
Sales & office16.1%
Natural resources & construction18.9%
Production & transportation21.1%

Employment type

Type%
Private sector79.9%
Government12.2%
Self-employed7.9%
Unpaid family workers0.0%

Commute

Method%
Drive alone87.0%
Carpool6.1%
Public transit0.0%
Walk3.0%
Work from home3.7%
Other means0.2%
Avg commute (minutes)29.3

Poverty

All people 5.6%
Under 18 years 4.3%
18 and over 5.8%
Married-couple families 1.5%
Female-led households 3.6%

Income support

Source% of households
Social Security31.1%
Retirement income26.5%
Supplemental Security2.9%
Cash public assistance1.8%
Food stamps / SNAP5.4%

Health indicators

Condition%
Obesity31.6%
High blood pressure29.8%
High cholesterol31.8%
Diabetes8.3%
Heart disease5.5%
Stroke2.5%
Asthma9.5%
Arthritis22.4%
Kidney disease2.5%
Pulmonary disease5.6%
Cancer6.6%
Behavior / access%
Smoking17.2%
Binge drinking25.9%
No physical activity18.4%
Less than 7 hrs sleep30.4%
Depression19.8%
Fair or poor health10.7%
Poor mental health13.1%
Poor physical health9.1%
No health insurance9.6%
Visited doctor (checkup)73.0%
Visited dentist72.3%
Cholesterol screening88.0%
Teeth loss10.4%

Veterans & disability

VeteransCount%
Civilian veterans849.7%
Disability%
Any disability10.6%
Under 182.8%
18–64 years9.9%
65 and over18.9%

Health insurance coverage

Type%
Private insurance80.5%
Public insurance24.9%
No insurance8.4%
Uninsured under 195.4%

Language & origin

Language spoken at home (age 5+)

LanguageCount%
English only97196.4%
Spanish60.6%
Other Indo-European50.5%
Asian & Pacific Islander00.0%
Other languages10.1%

Place of birth & citizenship

OriginCount%
Native born (US)99298.5%
Born in same state98597.8%
Born in different state20220.1%
Foreign born70.7%
Naturalized citizen151.5%
Not a US citizen426.7%

Ancestry

AncestryCount%
Polish17417.3%
Arab818%
Italian807.9%
French535.3%
AncestryCount%
English181.8%
Dutch80.8%
German30.3%

Technology access

Metric% of households
Computer access43.8%
Internet access89.6%

Source: U.S. Census Bureau, American Community Survey 2025 estimates.

Frequently asked questions about ZIP code 54723

What city is ZIP code 54723 in?

ZIP code 54723 is primarily assigned to Bay City, Wisconsin.

What county is ZIP code 54723 in?

ZIP code 54723 falls within Pierce County, Wisconsin.

How educated is the population of ZIP code 54723?

14% of residents hold a bachelor's degree or higher — below the national average of ~33%, consistent with a trades-oriented local economy.

Is ZIP code 54723 mostly owner-occupied?

82% of occupied units in ZIP code 54723 are owner-occupied, well above the national average.

Does ZIP code 54723 have a large veteran population?

10% of civilians in ZIP code 54723 are veterans, above the national average of ~7%.

What is the typical home value in ZIP code 54723?

The median home value in ZIP code 54723 is $172,000.

What timezone is ZIP code 54723 in?

ZIP code 54723 observes the CST timezone.

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